Commercial Galleries, Art Fairs & Master Artist Studios
The premier Artlogic-alternative purpose-built for the MENA and international art market. Featuring AI taste-matching, true-to-scale "View on Wall" OVRs, and local EGP Paymob/Fawry settlement.
Contemporary Commercial Galleries, Art Fair Organizers, Primary/Secondary Market Dealers, Artist Estates.

Engineered Without Compromise
High-density multi-tenant architecture utilizing PostgreSQL Row-Level Security (RLS) and Cloudflare edge caching, lowering software TCO by up to 61% compared to Artlogic.
Collector CRM with AI taste-matching and automated acquisition alerts
True-scale 1:1 "View on Wall" Online Viewing Rooms (OVR) with ambient lighting controls
Private Offer PDF generation with 48-hour client price reservations and high-res details
Consignment agreement management with automated artist/gallery commission splits
Cryptographically signed Certificates of Authenticity (COA) with NTAG424 DNA NFC tags
Offline iPad mode for high-density art fair booths (Art Dubai, Abu Dhabi Art, Art Cairo)
Multi-currency billing: Stripe (USD/EUR) alongside Paymob, Fawry, and InstaPay (EGP)
AI Collector Taste-Matching
Vector similarity matches new gallery arrivals to collector medium, scale, and budget preferences in <500ms.
True-Scale 1:1 "View on Wall"
Collectors preview monumental canvases against living room walls with real-world centimeter calibration.
Cryptographic COA Seals
H-Signature digitally signs every authenticity certificate and ties it to an anti-tamper NFC tag on the frame.
Art Fair Offline iPad Mode
Continue managing VIP reserves and invoice drafting at international booths even when Wi-Fi fails.
Why Zamalek & Picasso Galleries Migrated from Artlogic
Eliminating 3% to 5% commission cut-offs, sluggish machine-translated Arabic, and separate OVR subscriptions. Hawas Cloud unifies your gallery CRM and viewing rooms at a predictable fixed SaaS price.
| Capability / Metric | Hawas Cultural Cloud | Artlogic (Commercial Legacy) |
|---|---|---|
| Primary Domain Focus | Museums, Commercial Galleries, Sovereign Archives & Palaces | Commercial Art Galleries & Studios only |
| Museum Standards Compliance | Spectrum 5.1 (All 21 Procedures) + ICOM-CIDOC CRM ISO 21127 | None (Commercial inventory only) |
| Bilingual Arabic RTL Support | Native 100% Arabic Typography (Amiri & Cairo) & Curatorial Lexicon | Partial / Machine-translated broken RTL labels |
| Collector CRM & AI Taste-Matching | Native Vector Cosine Matching on Medium, Era, Budget & Palette | Industry benchmark for traditional manual tagging |
| Online Viewing Rooms (OVR) & "View on Wall" | 1:1 True-Scale Calibrated "View on Wall" + Dynamic Lighting Simulator | Standard fixed-ratio 2D wall mockup |
| Sovereign Cryptographic E-Signatures | Native H-Signature (AES-256-GCM + Egypt Law 15/2004 + eIDAS) | Requires third-party DocuSign add-on ($$$) |
Private Collector VIP Curation Sandbox
Automate personalized artwork recommendations for your top collectors based on acquisition history, aesthetic palette preferences, and available budget brackets.
H-CRM: Vector AI Collector Taste-Matching Engine
<150ms COSINE LATENCYInstant cosine similarity matching newly consigned art against VIP collection preferences and liquidity profiles
Ranked VIP Collector Candidates
Dr. Tarek Mansour
VIP Tier 4Acquired Gazbia Sirry 1982 gouache at Art Dubai; requested large museum-scale canvases.
Laila El-Gammal
VIP Tier 3Toured Adam Henein Museum preview; actively seeking rare bronze maquettes under $120k.
Al-Thani Heritage Foundation
VIP Tier 4Inquired on institutional loans for 2027 Arab Modernism Retrospective; unlimited acquisition envelope.
Nadia Choucair
VIP Tier 3Inspected Contemporary Glass Biennale in Venice; collecting mixed-media architectural glass.
Live 1:1 Scale "View on Wall" Simulator
Test wall paint customization, museum lighting temperatures, and frame selections as experienced by VIP art collectors globally.
H-OVR: True-Scale 1:1 "View on Wall" Simulator
PRO-OVR v4.2Simulate museum eye-level hanging (150cm), color temperature & luxury framing in real time

International standard for museum masterwork exhibitions (CRI > 98)
Endorsed by Premier Cultural Leaders

Zamalek Art Gallery & Picasso Gallery Egypt
Commercial Gallery Leadership
“Switching from spreadsheets and Artlogic to Hawas Cloud gave us true Arabic typography, automated local Paymob billing, and a 34% increase in VIP collector conversions.”
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